What is Social Media Influencer Marketing? 2021

The Social Media Influencer Marketing Hub is now an established website with hundreds of articles explaining the complexities of influencer marketing, along with other types of online marketing.



Social Media Influencer Marketing

Influencer marketing is established as a online marketing hub. It has been a topic of discussion for a while, and the mainstream media mentions it regularly. However, there are still people who don’t really understand what influential marketing is.

In fact, some people understand the phrase for the first time and immediately consider: “What is social media influencer marketing?”

The Social Media Influencer Marketing Hub is now an established website with hundreds of articles explaining the complexities of influencer marketing, along with other types of online marketing.

The original version of this post was the first article we wrote for the site. However, we know that there are still people coming here for the first time, wondering what effective marketing is. Therefore, we have written this article to focus on the basics of influencer marketing in 2021.

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What is Meant by Influencer Marketing?

The main fundamental level of influencer marketing is a type of social media marketing, utilizing effective endorsements and product mentions that have a dedicated social following and are seen as experts within their niche.

Influencer marketing works because of the great trust that influencers have built with their followers, and the recommendations they receive serve as social proof for their brand’s potential customers.

social media influencer marketing

Using social media influencers in your marketing is a practice of building relationships with people who can build relationships for you.

Whether a viewer’s audience is small or large, an influential person can reach consumers through their blog and social networks (Facebook, Instagram, YouTube, Twitter, LinkedIn and TickTalk, etc.) that their brand does not. Deserving.

Basics of effective marketing strategy

  • Select topics of influence from targeted buyers of your brand.
  • Influential people are good for your brand. Look for content quality, reach, engagement and alignment of values ​​with your brand.
  • Connect and engage with your target influencer through email and other social channels. Ask them to partner with your brand and offer them compensation to build a mutually beneficial relationship.
  • Measure all earned media and identify which influencers and which topics drive your brand the most.
  • Review, once you’ve identified who and what works best for your brand, you can create a strong and influential marketing strategy every time.

The value and strategies of influencer marketing

While Instagram influencer marketing is a well-known strategy, there are plenty of other networks that are growing for influencers.

According to various reports, the industry will reach $ 10 billion by 2021. Other networks like YouTube and TikTok  and many others have their own set of influencers with different demographics.

Influencer marketing agency Medicix surveyed vendors in late 2018 to see what their feelings were about influencers for the New Year.

Of the respondents, 89% stated that the ROI of influencer marketing was as good or better than other networks. The same survey said that 65% of markets plan to increase the budget for 2019. And now that you know where we are in the industry, let’s take a look at how to strategize.

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Influencer Marketing Strategy

Creating a successful influencer strategy is about being goal-oriented.

To do this, you must set your goals and key performance indicators (KPIs), while making a conscious effort to understand the impact scenario.

Keep your goals and key performance indicators.

The first time brands invest in influential marketing, it certainly may seem like a gamble, one that may or may not generate an ROI.

Partly because they don’t invest the resources necessary to adequately test it as a viable channel and partly because they don’t take the time to set clear goals and set appropriate metrics. Do whatever it takes to track to achieve those goals.

Compare influencer marketing results with results from other marketing channels to determine if influencer marketing has an ROI to continue.

Know the influencer scenario.

An important component of an influenced marketing campaign is establishing a trustworthy relationship with a relevant influencer person, which suits the needs and desires of your audience and who will make their purchasing decisions.

Expand your reach apart from Instagram

The main goal here is to find influencers based on audience demographics and audience demographics that can meet all key engagement metrics.

To find the right fit between a brand and an influential person, you need to find one that matches the vision, mission, and identity of your brand.

Rise of micro-influencers

As influencers’ focus on competition increases, we will most likely see more diversity among influencing goals, meaning we will see influencers at all levels, from the highest adherent elite to the lowest newcomers. Followers. To the level. This will attract the attention of brands.

Brands, in turn, also want to impress the specialist, which means they can take advantage of microbes that can cater to a specific niche and market segments.

Review and make your strategy

Even if your influencer marketing campaign is ongoing, you should have predetermined dates to measure your progress. The next section of this guide will explain how to track your results. Not all campaigns are successful, but we hope you learn from each one.

What is not Influencer Marketing

Influence marketing is not just about finding someone. with an audience and giving them money or exposure so they can say good things about you.

This is for viral celebrities. Influencers are people who have spent their time building their brand and helping their audience; they will naturally be your reputation and protectors of those who trust them.

They are people who have patience and focus on social media to succeed, one organic follower at a time; these people are not interested in influential marketing just for the money.

Influencer marketing is not about quick results

This is a slow and steady approach similar to social media and content marketing, where your campaign isn’t directly about selling your products. Demonstrate your authority, credibility, and thought leadership within your industry.

It’s about being synonymous with what it is when people say they are moving Xerox to a document, sucking on it instead of photocopying it, or executing it on the floor.

With social media marketing, it is a slow game to gain loyal and committed followers. It is tempting to think that joining forces with an influential person would be an easy way in the hearts and minds of his followers, although it is not so easy. Because with those who are influencers, you must earn trust and respect.

Simple rules for influencer marketing

With traditional social media marketing, a brand can build its identity in whatever platform it chooses, and as time passes and its fan base grows, they will see who their brand advocates are.

These are shoppers who like and share content or mention the brand during a post. These followers will be nurtured through personal attention and as part of a high-volume group of all brand champions.

The market efforts for the current group specialize in ways of life in order to spread the word to them.

One problem with this approach is that a lot of brand followers do not have enough followers to make a big impact.

In fact, most normal people on social media are not. Most people have a small network of perhaps a hundred friends and have colleagues who represent all kinds of tastes and preferences.

Meanwhile, brands struggle to select and create content that they hope will resonate with their followers in some meaningful way, while interacting every day.

This approach to social marketing search gives uncertain results. Instead of trying to blind the eyes of followers and followers or throwing out many twisted pieces of content that the sticks see, influential marketing tells us that our best time is spent marketing to influencers whose likes And the dislikes we already know.

Combine with yourself. He suggests that engaging in social accounts with these people means not only following and liking, but commenting and demonstrating knowledge and personality. It can also mean treating or making hand-selected materials to attract the eyes of those people.

While influential audiences are bottom prizes, the target market for brands includes those who influence themselves.

How effective is influencer marketing online?

A survey by mediakix.com on the 2019 results proved irrefutable that effective marketing is a highly effective and viable strategy.

Instead of looking at affected marketing in a unique way, we evaluated it among various factors and among over 160 marketers. The results speak for themselves: Effective marketing is on a difficult path for advertisers to become an integral part of the marketing arsenal.

If your brand is new to influential marketing or has already moved up the affected marketing cycle, these results serve as a strong industry benchmark for effective marketing effectiveness.

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Find the Easy Social Media Influencing Easy Steps

Instagram alone has more than 500,000 active influencers. This means that you have many potential opportunities for effective collaboration. It also means that you have to work to find the right influencer.

The confidence of marketing experts in their ability to influence properly varies widely from country to country. In China, 81% of marketers believe they can make a powerful impact. In the United States, only 39% of sellers think so.

Here are some ways to find and connect with the right influencer for your campaign.

The effect is composed of three components:

  • Relevance
  • Reach
  • Resonance


A relevant influential person shares relevant content for your business and industry. They need to be an audience that aligns with your target market.

For example, the intrepid tour worked with a group of vegetarian influencers to launch their new vegetarian tours. Influencers had a highly relevant audience that reached the company in an engaging and authentic way.


Reach is the number of people who can communicate with you through the follower base of potentially affected people.


This is the potential level of engagement that the influencer can create with a relevant audience for your brand.

Bigger is not always better. If those followers aren’t interested in your offer, then a large number of followers don’t make sense.

And if there is a niche area, then a small follower count can be very powerful. The affected niche may have very dedicated and committed followers.

Know Who you Want to Influence

Your campaign of influence may not be everything to everyone. An effective strategy requires that you talk to the right people using the right tools.

The first point is to define who your loyal audience will be for this particular campaign.

Developing an audience is a great way to ensure that you understand who you are trying to reach. Once you have done this, create a matching set of the affected person. This method will help you to understand the qualities you are looking for in your influencers.

Build engagement and trust with right audience

Your audience must trust and respect the opinions of the people affected by your company. Without the belief component, any result would be superficial. It will cost you to see the tangible business impact of your efforts.

How would you say if your potential impact is credible? You were annoyed. You want to see many views, likes, comments, and shared jobs. In particular, you want to see the exact follower segment you are trying to reach. A good participation rate also means loyal follow-up.

Keep an eye out for sponsorship content

Take a look at publishing your potential influencers. How often do they share sponsored content?

If you are already beating followers with paid posts, then your engagement rate may not be final.

See lots of unpaid organic content to keep fans interested, enthusiastic, and engaged.

Keep this in mind when you think about what you would ask the post influencer. Applying for multiple positions in a very short time will make it difficult for your proposer to accept.

Research and learn

Influencers in demand get many offers. When you approach an influencer for the first time, you will need to demonstrate that you have spent time learning what he does.

Find out what your channels are about and who your audience is. Even better, start your approach slowly by organically interacting with your target influencer’s posts. I like its content. Comment when appropriate. Be appreciative, not sales.

Decide your budget

People with broad reach are expected to be paid for their work. Free products can work with nano-influencers, but a big-hit campaign requires a budget.

Think about what kind of payment structure makes the most sense for your goals. But also be prepared to consider the needs of the affected. For example, the membership or commission structure may be an option instead of a flat fee or may reduce the flat fee.

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Top 10 influencer marketing statistics you should know

As social media becomes a more mandatory part of our lives, influential marketing has exploded. People are turning to their favorite models like an Instagram celebrity, Twitter personalities, and YouTube stars for recommendations on purchasing decisions.

These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out to 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing.

  1. Influencer marketing is the fastest growing online customer gaining

More brands are closing in on influencer marketing. Creating more campaigns that resonate with your brand is becoming more important than ever, creating campaigns that align with the values ​​of an influential follower.

Additionally, 22% of marketers say marketing is the most cost-effective way to acquire new customers.

  1. Approx 70% of Teens Trust influencers

It is extremely difficult for brands to build the same level of trust that an influence has, but thanks to influential marketing that trust is transmitted to your brand. So much so that 4 out of 10 millennial customers say their favorite influence suits them better than their friends.

Another effect of influencing marketing is that brands don’t need to waste resources promoting themselves, but instead use influencers to speak and receive messages on their behalf. they want are that people trust here.

  1. Approx 86% of Women Use Social Media for buying Advice

It seems that if you want to reach more women and get them to buy your product or service, then you should meet the people who are present on social media and who are affected. And this behavior increases as 45% of women affirm. Be more active on social media than 2 years ago.

When it comes to affecting marketing, more than half of women shop on Facebook and Instagram because influential posts are favorites. The key to engaging this cohort through influencers is to be genuine and inspiring.

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  1. Promoters earn $ 6.50 for every dollar spent

With 59% of marketers planning to increase their impressive marketing budget, this area of ​​marketing is becoming the fastest-growing channel for brands that improve organic search, paid search, and email marketing.

According to one study, companies earn $ 6.50 for every dollar spent on those affected by the best $ 13% and $ 20 or more. There is a significant return on a given investment in that more than half of the sellers also believe that customers gained through this route are better prospects.

  1. About 57% of fashion and beauty companies account for influencer marketing.

Fashion and beauty are industries that rely heavily on effective marketing because organic growth has become more challenging for brands without advertising or amplification.

In the region, 57% of companies now use Influence as part of their marketing mix, while 21% plan to add it to their strategy in the coming year.

Many brands now use influencers to get thousands of YouTube views. However, while many fashion and beauty brands are eager to use influencers, many want to ensure that there is a brand affinity for success.

  1. About 40% of customers use ad-blockers.

More and more Internet users are removing traditional advertising from their online experience. In the United States, ad blocking is used by 40% on laptops and 15% on mobile devices, as consumers are affected by pop-ups and banners.

But the influencers are now filling the void. People do not stop videos of their favorite celebrities on social media; In fact, they are eating every word they say. Advertising power is the transfer of real and influential people.

  1. 67% of marketers promote content by influencers

We have already mentioned that 73% of marketers’ budgets are reserved for influential marketing, but so far only 67% are actively engaged and have links with influencers. They are ahead of the curve and get into marketing deals to borrow their trust.

Now is the time to join and participate in affected marketing. This is the time to research and find influential people, who can find the trust and dedication of your target audience.

  1. 60% of consumers are affected by social media or blogs

This changes the meaning of comparative shopping. According to research, 3% of consumers would consider buying a product in a store when promoted by a celebrity, compared to 60% by an influential person.

The impact is not only greater, but more than half of customers advise on blogs and social media prior to purchasing to highlight the importance of easily finding information and publications (social and blog) to reveal the product’s reputation. It can do the following.

  1. 71% of marketers believe influencers are good for business

Impact marketing campaigns should not be an individual proposal but should be a valuable strategy in the market toolkit. About three-quarters of marketers considered them good for business.

If you can partner with them and build a long-term relationship, make them ambassadors for your brand, the message they portray is more credible than advertising. It helps to increase the credibility of your brand if an influential person believes in you.

  1. Influencer marketing has surpassed print marketing

This means that brands are undergoing a transition in the way they spend their marketing budgets. Buy expensive and inefficient advertising, such as those found in newspapers and magazines, leading to effective marketing.


Influencers are here to stay, but the way the influential marketing world looks and operates has changed a lot in a short period of time and five years. it can be very different from today. This guide will help you make your strategy, but like any social strategy, it is important to be prepared for change.



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